The new employees were soon sent off to the US and Europe to conduct market research and prepare the setup of offices.
Mutual Perceptions and Images in Japanese-German Relations, 1860-2010
For Komatsu the destination was Europe. Foundation of Sony Overseas S. Komatsu based himself in Zurich and traveled throughout Europe to cover 25 countries, sometimes visiting up to five countries per day collecting information on potential markets. The decision was to have a representative office based in Zurich, Switzerland.
Besides Germany, it was the only country that was open to trading freely. He also discovered that Sony goods already being traded on the black market in Italy and Spain at the time were making their way through Switzerland.
With its location in the centre of Europe, Switzerland was also well suited to further explore opportunities throughout Europe, which was going to be one of the subsidiaries main tasks. Komatsu became the first General Manager of the office and together with two Japanese employees Reiji Suzuki and Shiro Koriyama and a Swiss secretary worked on getting import licenses for each of the European countries and to enable the foundation of sales subsidiaries there. In the late summer of Komatsu in Zurich was joined by Sony Akio Morita to finalize the preparations and sign the founding documents.
As Komatsu was well versed in law, he attended these meetings in the century old red-brick building of the law firm in Zurich together with Morita.
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He remembers that as a former law student himself, his mind wandered in fascination as he looked at the old books lining the antique shelves. This caused him to miss parts of the important conversations making him to struggle when writing his report for Morita later. It was later in December that year that the foundation documents of Sony Overseas S.
SOSA were signed. With essays by sixteen leading scholars in the field, this collection is an invaluable contribution to the historiography of modern Japan and Germany, and to the field of international relations. Prices from excl.
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Mutual Perceptions and Images in Japanese-German Relations, - Google книги
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